Jan 31, 2008

new nonfiction books, 1.31.08

Check the catalog for more information about these and other new nonfiction books >

Punching in: The Unauthorized Adventures of a Front-Line Employee by Alex Frankel
Journalist Frankel went undercover and joined the ranks of low-paid, retail, and service employees of some of America's best-known companies to find out how these companies train thousands of average individuals, turn them into cheerleaders for their products, and then send them to the front lines where they become the main point of contact with customers.

Basic Black: The Essential Guide for Getting Ahead at Work (and in Life), Cathleen Black
Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn’t sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune’s “50 Most Powerful Women in American Business” for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved “the 360° life”—a blend of professional accomplishment and personal contentment—and how any woman can seize opportunity in the workplace.

Golden Legacy: how Golden Books won children's hearts, changed publishing forever, and became an American icon along the way, by Leonard S. Marcus.
The year 2007 marked the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now - and privation was felt by nearly all - quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.

Overtreated: Why Too Much Medicine Is Making Us Sicker and Poorer
Though touted as perhaps the best in the world, the American medical system is filled with hypocrisies. Our health care is staggeringly expensive, yet one in six Americans has no health insurance. We have some of the most skilled physicians in the world, yet one hundred thousand patients die each year from medical errors. In this gripping, eye-opening book, award-winning journalist Shannon Brownlee takes readers inside the hospital to dismantle some of our most venerated myths about American medicine. Using vivid examples of real patients and physicians, Overtreated debunks the idea that most of medicine is based in sound science, and shows how our health care system delivers huge amounts of unnecessary care that is not only expensive and wasteful but can actually imperil the health of patients.

The Book of General Ignorance: Everything You Think You Know Is Wrong,
Think Magellan was the first man to circumnavigate the globe, baseball was invented in America, Henry VIII had six wives, Mount Everest is the tallest mountain? Wrong, wrong, wrong, and wrong again. Misconceptions, misunderstandings, and flawed facts finally get the heave-ho in this humorous, downright humiliating book of reeducation based on the phenomenal British bestseller. Challenging what most of us assume to be verifiable truths in areas like history, literature, science, nature, and more.

Check the catalog for more information about these and other new nonfiction books >

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